Simply put, dynamic DOOH content refers to ads that change depending on the current context of each screen location, and who is in front of the screen.
This type of messaging may also include user-generated content (UGC) and more complex experiential campaigns. All that makes dynamic DOOH ads more relevant than standard DOOH advertising.
fiercely independent, totally transparent, and offering a level of impartiality that our competitors simply cannot match.
Why dynamic DOOH?
Contextually relevant messaging (aka “dynamic DOOH content”) is 17% more effective than conventional DOOH campaigns. And it delivers a 16% sales uplift. (Source: The Moments of Truth” digital out-of-home effectiveness study commissioned by Clear Channel, JCDecaux UK and Posterscope; released in March 2020).
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Should every DOOH campaign be “dynamic”?
No. In some cases, standard content can be justified for brand building or other purposes where a uniform message is required for all locations.
What does it take to produce a dynamic DOOH campaign?
Dynamic DOOH content production is part art, part science.
It requires a unique combination of creative and technical development skillsets.
When it’s done well – it yields great results both for branding and sales.
Can it be done in-house?
Of course. All you need is a fully qualified dynamic content team on full-time salaries!
When faced with this choice, our clients find it more efficient to outsource the job to us.
TEAM VOODOOH
Why Voodooh?
Because of the expertise it requires, marketers sometimes perceive dynamic DOOH as “complex” and “expensive”. Some marketing teams tend NOT to pursue something they don’t fully understand
With Voodooh, the “complex and expensive” part is removed. You can now have your dynamic DOOH campaigns produced easily and at an affordable price.
Voodooh were pioneers in the dynamic DOOH niche. We were behind the first UK and European dynamic DOOH campaigns, and we’ve never stopped.
From simple but effective, to more sophisticated spectacular campaigns, our success record speaks for itself.
See examples of some of our high-profile work:
digital magic
Sony Pictures “Men in Black” (JCDecaux network); Cadburys national campaign with real-time user-generated content; Mentos “Say Hi” campaign with real-time user engagement; Diageo’s premium vodka campaign where people could personalize their own Ciroc bottle on DOOH screens, and more.
Media owners, agencies and advertisers who have tried Voodooh once keep coming back for more, becoming our regular clients.
Media owners, agencies and advertisers who have tried Voodooh once keep coming back for more, becoming our regular clients.
Some of the biggest brands, agencies and DOOH network operators have worked with us, so you should too.
Twitter / Oscars
In live streaming from Los Angeles Hollywood Red Carpet to New York Times Square
Talk Radio
In online content portal allowing radio presenters to write live copy based on their listeners opinions
Creativity Is Great
In live-time copy and image submission, with live loop override mechanism
Concur
In real-time traffic speed analysis
Ghostbusters
In mobile-to-screen gamification
Black Swan Data
In Twitter social influencer analysis with evolving leader-board
Biborg Mobile Game
In mobile-to-screen gamification with live leader-board
Clear Channel Cannes
In end-to-end management of all digital clients, creative development and hardware partners
Timex Group
In live-time sponsorship
Buzz Radar
In Cannes Lions Twitter analysis and live sentiment dashboard
British Airways
In real-time traffic speed analysis and triggering, with live reporting tools
Justin Bieber
In live radio-to-screen integration
Polaroid
In moderated user-generated contentTeam Voodooh
with our combined experience, we often know more than we actually realise! so talk to us and see how we may be able to help you in realising your operational, creative or technical ambitions within your display-based ecosystem.
Keith
Keith launched his first screen in 1999 and was immediately struck with the intelligent and creative potential of screen-based media. He has been involved in the tech, operations, creative, and delivery aspects of the digital OOH industry since its inception, working closely with suppliers, clients, creatives, agencies and media owners to continue to unlock the capabilities of the medium.
Martin
Martin switched his technology skills to Digital OOH in 2004, and has been quietly integral to many of the landmark developments in the space ever since. Whether supporting the tech behind out-of-home screen networks, developing content deployment systems with leading software and production houses, or delivering media firsts with the industry’s major players, Martin is the industry go-to man!
Savvas
With more than 18 years’ experience across digital media, Sav’s career has spanned TV & Film Advertising, Live Broadcast and Digital Out-of-Home. Within each industry he has pioneered creative and technical concepts, combining them to repeatedly produce and deliver award-winning work. A true digital veteran, Sav’s combination of skills, passion and experience are unmatched.
Tina
Tina has enjoyed a long and varied career in both private and public companies but media, specifically digital, is her first love. Organised, pragmatic and entrepreneurial, Tina is a ‘dotcom’ veteran who has been involved in multi-million pound fundraises and AIM floats, specialising in growing business start-ups to maturity.
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specialised technical consultancy
digital out-home tech can easily be misunderstood or under-estimated entirely. our experience within, and expertise working for, the world's largest outdoor media companies makes us uniquely qualified to advise you on the full end-to-end digital ecosystems. from hardware selection to remote operations, systems integration to CMS strategies and smart content creation, we can advise and tailor our solutions to suit your needs.
Network Management + Maintenance
Our proactive remote monitoring and management tools have been custom-built from our deep understanding of media owner day-to-day operational requirements, ensuring your displays are always performing at their best. Additionally, we understand different media owners have different requirements, so all our solutions can be easily customized to your specific needs, quickly and cost effectively.
Content + Concept Development
From animating static content, to full integration of content with external devices or data-sets, our founders have been at the forefront of industry innovation since the start of the industry. We've deployed the world's first dynamic DOOH campaign, developed industry standards and delivered various media firsts, but we're still just as happy helping clients with day-to-day campaign delivery.
we’re not a one-trick pony!
talk to us to see how else we may be able to help you realise your ambitions within digital out-of-home.
Campaign Management + Delivery
Our experienced in-house content management team have years of experience in client campaign delivery, and offer unparalleled understanding of the end-to-end process of file creation, encoding and cross-platform distribution and scheduling. We have also integrated bespoke client-side systems into various media owners, and offer the most robust and independent version of Campaign Reporting currently available in the UK market.
Bespoke Tech Development
Other than the day-to-day demands of scale network operations, monitoring and management, we also offer unrivalled integration and support of third-party tech into your internal and external tech stacks. Whether you require audience or vehicle analytics, sentiment analysis, data integration, custom portals, or entirely bespoke systems we are confident we can deliver the perfect solution.
on-demand virtual resource
If your organization is planning a tech roll-out, large migration, or systems upgrade and needs to boost your tech resources temporarily, we’d be happy to work with your in-house teams as a virtual team, providing skilled support on an ad-hoc basis for the duration of the project. No need to add tech generalists when we can supply a team of tech specialists.
contact voodooh
for more information please feel free to contact a member of the team
t: 0203 3030231
e: info@voodooh.com
London Office
Marcar House, 13 Parkshot, Richmond, Surrey TW9 2R
Manchester Office
Beehive Lofts, Beehive Mill, Manchester M4 6JG